Just Appraised builds AI-powered workflow tools that help local government teams do their jobs faster, more accurately, and with less stress. We focus on property ownership, taxation, and citizen services , the work that keeps communities running.
We don’t rip and replace systems. We make existing workflows easier, safer, and more human.
Brand Messaging
Brand foundation
What we do
Why we exist
Government staff are overloaded, understaffed, and surrounded by tools that promise a lot and deliver little. Manual work, paper processes, and error-prone systems create burnout and constant anxiety.
Just Appraised exists to reduce that load , not by replacing people, but by supporting them.
Just Appraised exists to reduce that load , not by replacing people, but by supporting them.
Our mission
Build reliable, empathetic tools that support government workers, protect data accuracy, and make essential public work sustainable for the long term.
Audience reality
Primary users
Clerks and recorder offices
Assessors and appraisal staff
Deeds specialists, indexing clerks, front desk staff
These are the people doing the work every day. If the product doesn’t help them, it doesn’t matter how good it looks in a demo.
Decision-makers and influencers
Elected officials and department heads
Deputy assessors and assistant clerks
Department managers
IT, procurement, and legal stakeholders (later-stage)
End users strongly influence success. If they trust the product, adoption follows. If they don’t, progress stops.
Emotional state before and after Just Appraised
Burnt out from manual work
Anxious about errors and backlogs
Skeptical of new technology
Unsure where to start with AI
Motivated to leave the office better than they found it
Relief
Confidence
Trust in the system
Comfort taking time off without fear of fallout
Time back for higher-value work
Positioning
Our stance
Just Appraised is built for government workers , not generic SaaS repackaged for the public sector.
We don’t chase trends. We solve real problems, carefully and reliably.
We don’t chase trends. We solve real problems, carefully and reliably.
How we’re different
- We build tools that do what they say they’ll do
- We design for real workflows, not idealized ones
- We reduce risk instead of creating more vigilance
- We support existing systems instead of forcing replacements
- We show up for customers, consistentlyWe show up for customers, consistently
What we don’t do
- Overpromise
- Overwhelm
- Use buzzwords
- Treat customers like guinea pigs
Our AI philosophy
How we define AI
AI at Just Appraised is a practical assistant. It handles repetitive, error-prone work so humans can focus on judgment, review, and service.Just Appraised is built for government workers , not generic SaaS repackaged for the public sector.
AI at Just Appraised exists to support people, not replace them.
AI at Just Appraised exists to support people, not replace them.
What AI does
- Extracts and organizes information
- Flags potential issues
- Routes work
- Reduces manual data entry
What AI does not do
- Make final decisions without review
- Eliminate the need for human expertise
- Hide its work behind black boxes
We explain what AI is doing, why it matters, and where humans stay in control.